Szromek, Adam R.; Polok, Grzegorz - In: Journal of open innovation : technology, market, and … 8 (2022) 2, pp. 1-16
changes taking place in the business models of spa services companies in the context of crisis situations caused by … of the generic contingency principle (GCP) methodology. In the course of the research, it was found that business models … are not a frequently used management tool in spa enterprises. Based on the findings, a business model for spa businesses …