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~accessRights:"free"
~isPartOf:"Arab economic and business journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Müllensiefen, Daniel"
~subject:"Advertising effects"
~subject:"Brand Image"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~subject:"persuasion knowledge"
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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