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~accessRights:"free"
~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Business Research"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Research paper series / Aston Business School Research Institute"
~person:"Diamantopoulos, Adamantios"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Internationales Marketing
Konsumentenverhalten
Consumer behaviour
2
Designation of origin
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Herkunftsbezeichnung
2
Advertising effects
1
Brand
1
Brand image
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Brand management
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Kaufentscheidung
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Markenartikel
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Markenführung
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Markenimage
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Perception
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Purchase decision
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Romania
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Rumänien
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Schweiz
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Diamantopoulos, Adamantios
Florack, Arnd
2
Egger, Martin
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Gidaković, Petar
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Halkias, Georgios
1
Palcu, Johanna
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Szőcs, Ilona
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British journal of management
European journal of marketing : EJM
Journal of Business Research
Journal of strategic marketing
Research paper series / Aston Business School Research Institute
International marketing review
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ECONIS (ZBW)
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Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
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