Valdez Mendia, J. M.; Flores-Cuautle, J. J. A. - In: Cogent business & management 9 (2022) 1, pp. 1-16
hyper-personalization strategy: data foundation, decisions, design, and distribution. While customer master data management …-personalization strategy when real-time touchpoints are linked to a customer Master Data Management that integrates the three types of customer …