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~accessRights:"free"
~isPartOf:"Developments in Marketing Science: Proceedings of the Academy of Marketing Science"
~isPartOf:"Journal of marketing education : JME"
~subject:"Marketingmanagement"
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Journal of marketing education : JME
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Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
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