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~accessRights:"free"
~isPartOf:"Dissertations submitted to the Hertie School"
~isPartOf:"Munich Business School working paper"
~type_genre:"Aufsatzsammlung"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Consumer behaviour
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Measures to influence individual behavior : four essays in economics
Linek, Maximilian
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2021
Persistent link: https://www.econbiz.de/10013175203
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Der Einfluss des Megatrends Digitalisierung auf den Vertrieb eines Automobilherstellers an Endverbraucher anhand der Customer Journey
Birk, Luisa Maria
;
Pietsch, Detlef
;
Jung, Hans H.
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2020
Persistent link: https://www.econbiz.de/10012322057
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3
Analysis of the impact of customer experience management among B2B companies in the construction industry : MBA Master's Thesis
Hasan, Sarim Mehtab
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2022
Persistent link: https://www.econbiz.de/10014380165
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Material vs. experiential purchases : individual difference moderators of the experiential advantage and their influence on consumer happiness
Kuhn, Elena
;
Schmidkonz, Christian
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Munich Business School
-
2018
Persistent link: https://www.econbiz.de/10011859751
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5
The role of logistics service quality in achieving customer satisfaction and loyalty in the end-consumer market using the example of the German motorcycle industry
Huang, Kuan-Ju
;
Rüdiger, Hans Michael
;
Jung, Hans H.
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2021
Persistent link: https://www.econbiz.de/10012662999
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