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~accessRights:"free"
~isPartOf:"ERIM report series research in management"
~subject:"Markenimage"
~subject:"Target group"
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Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
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2013
Persistent link: https://www.econbiz.de/10009736152
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