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~accessRights:"free"
~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Managing service quality : MSQ ; an international journal"
~isPartOf:"Service business"
~subject:"Marketing theory"
~subject:"New product development"
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Search: subject_exact:"Service-Dominant Logic"
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Electronic markets : the international journal on networked business
Managing service quality : MSQ ; an international journal
Service business
Journal of business market management : JBM
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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AMS review : official publication of the Academy of Marketing Science
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JOBR-D-21-02858
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Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
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Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
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