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~accessRights:"free"
~isPartOf:"European journal of marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~language:"eng"
~subject:"Brand"
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European journal of marketing
Wettbewerb in Recht und Praxis : wrp
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Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
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When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
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