Dias, Suzi Elen Ferreira; Iizuka, Edson Sadao; Boas, … - In: Innovation & management review 17 (2020) 1, pp. 41-57
Purpose The purpose of this paper is to understand the theoretical discussion of effectuation since the seminal paper in 2001 and to propose an agenda for future studies. Design/methodology/approach Systematic literature review and content analysis of 71 papers. Findings Most papers performed a...