Güven, Tayfun; Çam, F. Burcu; Bilgili, Bilsen; … - In: Innovation & management review 21 (2024) 2, pp. 94-109
Purpose Involvement plays a crucial role in understanding consumer behavior. In recent years, the concept of social innovation has gained momentum, resulting in the development of eco-friendly products and initiatives to tackle societal issues. This trend is driven by consumers, who are...