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~accessRights:"free"
~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~isPartOf:"Journal of personal selling & sales management"
~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~person:"Büschken, Joachim"
~person:"Gil-Lafuente, Jaime"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Sharma, Piyush"
~person:"Terho, Harri"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Competitive advantage"
~subject:"Innovation management"
~subject:"Sales management"
~subject:"Supplier relationship management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
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Büschken, Joachim
Gil-Lafuente, Jaime
Jacob, Frank
Rangarajan, Deva
Sharma, Piyush
Terho, Harri
Woodside, Arch G.
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Journal of personal selling & sales management
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
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