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~accessRights:"free"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~language:"eng"
~language:"ukr"
~person:"Chun, Tae Yoo"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Brand Familiarity
1
Brand Recognition
1
Brand image
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Brand management
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Consumer behaviour
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Chun, Tae Yoo
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The effect of marketing activities on the brand recognition, brand familiarity, and purchase intention on the SNS of franchise companies
Chun, Tae Yoo
;
Lee, Dong Keol
;
Park, No Hyun
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 955-966
Persistent link: https://www.econbiz.de/10012671846
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