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~accessRights:"free"
~isPartOf:"Journal of global marketing"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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DMI Repurposed Preliminary Report I - Case Study for Portfolio Application with Market Research Society
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
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