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~accessRights:"free"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Consumer behaviour
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Konsumentenverhalten
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Advertising
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Advertising effects
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Werbewirkung
8
Internet marketing
7
Online-Marketing
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advertising
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persuasion knowledge
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Ball, Joan P.
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Fuxman, Leonora
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Han, Jeong Hugh
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Journal of international consumer marketing
Journal of marketing communications
Cogent business & management
44
Journal of Asian finance, economics and business : JAFEB
18
Psychology & marketing
18
European research studies
16
Pakistan journal of commerce and social sciences
14
Journal of open innovation : technology, market, and complexity
13
The journal of brand management : an international journal
12
Administrative Sciences : open access journal
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Journal of business research : JBR
10
Marketing i menedžment innovacij : m&mi
10
The journal of product & brand management
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Journal of the Academy of Marketing Science
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Global business and finance review
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International journal of consumer studies
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Journal of global marketing
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Future Business Journal
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The Lahore journal of business
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Central European business review : CEBR
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Journal of marketing
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Journal of marketing and consumer behaviour in emerging markets
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Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
European journal of management and business economics : EJM&BE
5
International journal of advertising : the review of marketing communications
5
Journal of business economics and management
5
Emerging Markets Journal : EMAJ
4
European journal of marketing
4
European research on management and business economics
4
Italian journal of marketing : ITJM
4
Journal of business anthropology
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of risk and financial management : JRFM
4
Management : journal of contemporary management issues
4
South African journal of business management
4
Business strategy and the environment
3
Economic and business review : EBR
3
International journal of management and economics
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Journal of Contemporary Issues in Business and Government
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
2
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
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