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~accessRights:"free"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
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Brand image
Herkunftsbezeichnung
Brand
3
Brand management
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Consumer behaviour
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Markenartikel
3
Markenführung
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Markenimage
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Handelsmarke
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Food retailing
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Market entry
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brand attitude choice performance
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brand gender
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brand name
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brand stores
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digital-native brands
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distribution depth
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dual branding
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grocery retailing
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linguistics
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manufacturer-owned channels
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national brands
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private label
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private label supply
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stereotype content model
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supermarkets
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Ailawadi, Kusum L.
1
Angle, Justin
1
Breiner, Florian
1
Breugelmans, Els
1
Crombrugge, Michiel van
1
González-Benito, Óscar
1
Kardes, Frank R.
1
Lowrey, Tina M.
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Ma, Yu
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Martos-Partal, Mercedes
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Pogacar, Ruth
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Journal of marketing
Cogent business & management
58
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
34
Journal of Asian finance, economics and business : JAFEB
23
European research studies
21
Administrative Sciences : open access journal
20
Pakistan journal of commerce and social sciences
16
Marketing i menedžment innovacij : m&mi
14
Psychology & marketing
14
Journal of open innovation : technology, market, and complexity
13
The journal of brand management : an international journal
11
European journal of management and business economics : EJM&BE
10
The journal of product & brand management
10
Future Business Journal
9
Global business and finance review
9
Journal of business research : JBR
9
Enlightening tourism : ET ; a pathmaking journal
8
International journal of consumer studies
8
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
8
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
8
Central European business review : CEBR
7
European research on management and business economics
7
IIM Bangalore Research Paper
7
Journal of global marketing
7
Markstones-Arbeitspapiere
7
Organizations and markets in emerging economies
7
Journal of Tourism, Heritage & Services Marketing : JTHSM
6
Journal of the Academy of Marketing Science
6
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
6
Oeconomia Copernicana
6
The Lahore journal of business
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
ERIM report series research in management
5
Emerging Markets Journal : EMAJ
5
European journal of marketing
5
Italian journal of marketing : ITJM
5
Journal of marketing and consumer behaviour in emerging markets
5
South African journal of business management
5
Working paper series
5
Athens journal of business & economics : AJBE
4
Business and Economic Research : BER
4
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ECONIS (ZBW)
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
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