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~accessRights:"free"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
~subject:"New product development"
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Konsumentenverhalten
New product development
Innovation
2
Innovation management
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Innovationsmanagement
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Produktentwicklung
2
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Consumer behaviour
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Dauerhafte Konsumgüter
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Virtual reality
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belief in science
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consumer inferences
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innovative durables
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new product development
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new products
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open innovation
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Baccarella, Christian V.
1
Harz, Nathalie
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Hohenberg, Sebastian
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Homburg, Christian
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Maier, Lukas
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Journal of marketing
Journal of open innovation : technology, market, and complexity
41
Faculty & research / Insead : working paper series
31
ERIM report series research in management
21
NBER working paper series
21
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
21
Cogent business & management
19
NBER Working Paper
17
Journal of innovation & knowledge : JIK
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The journal of product innovation management : an international publication of the Product Development & Management Association
13
Working papers / Harvard Business School, Division of Research
13
International journal of innovation : IJI journal
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Working paper
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European research studies
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Working paper / National Bureau of Economic Research, Inc.
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Working papers / Inter-American Development Bank, Department of Research and Chief Economist
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INSEAD Working Paper
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Innovation & management review
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ZEW discussion papers
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International journal of innovation management : IJIM
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Journal of industrial engineering and management : JIEM
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RIETI discussion paper
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Working paper series / United Nations University, UNU-MERIT / United Nations University, UNU-MERIT
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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ERIM Report Series Reference
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Journal of innovation and entrepreneurship : JIE
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ZEW - Centre for European Economic Research Discussion Paper
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Administrative Sciences : open access journal
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Creativity and innovation management
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PhD series / Copenhagen Business School
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R & D management
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Business strategy and the environment
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CESifo working papers
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Discussion paper
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Discussion paper series / Philippine Institute for Development Studies
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Dissertation Series CentER
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International journal of innovation and technology management : IJITM
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Journal of business economics and management
5
Asia Pacific journal of innovation and entrepreneurship : APJIE
4
ESMT working paper
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Foundations of Management : the journal of Warsaw University of Technology
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University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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