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~accessRights:"free"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Deutschland"
~subject:"Markenführung"
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
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