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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Garcia-Davalos, Alexander
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Garcia-Duque, Jorge
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Hoeken, J. A. L.
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Mir, Imran Anwar
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Ouden, Hanny den
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Salo, Jari
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Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Cogent business & management
61
CESifo working papers
29
European research studies
24
Administrative Sciences : open access journal
18
Journal of open innovation : technology, market, and complexity
18
Discussion paper
16
Marketing i menedžment innovacij : m&mi
16
NET Institute Working Paper
13
NBER Working Paper
12
NBER working paper series
12
Journal of global information management
11
Expert journal of marketing
10
Journal of Asian finance, economics and business : JAFEB
10
Journal of the Academy of Marketing Science
10
Pakistan journal of commerce and social sciences
10
Cowles Foundation discussion paper
9
Journal of business economics and management
9
Journal of marketing communications
9
Working paper
9
CESifo Working Paper
8
Electronic markets : EM ; the international journal of electronic commerce and business media
8
European journal of management and business economics : EJM&BE
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
Discussion papers / Deutsches Institut für Wirtschaftsforschung
7
Future Business Journal
7
International journal of advertising : the review of marketing communications
7
Journal of innovations in digital marketing
7
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
7
Psychology & marketing
7
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
7
Working papers / Harvard Business School, Division of Research
7
Working papers / TSE : WP
7
Asian journal of business and accounting : AJBA
6
Discussion paper series / IZA
6
Electronic commerce research
6
European research on management and business economics
6
Institute for Prospective Technological Studies digital economy working paper
6
International journal of consumer studies
6
Internet policy review : journal on internet regulation
6
Italian journal of marketing : ITJM
6
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
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