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~accessRights:"free"
~isPartOf:"Maritime business review"
~isPartOf:"Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie"
~language:"eng"
~language:"fra"
~language:"swe"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Maritime business review
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Special Issue: maritime and port logistics : operations modeling and sustainable development
Dragović, Branislav
(
ed.
);
Yang, Zhongzhen
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012257249
Saved in:
2
Special Issue: green, safe, and efficient shipping
Van Hassel, Edwin
(
ed.
);
Vanelslander, Thierry
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012256685
Saved in:
3
Archetypen : Markenpositionierung durch Archetypen, der Wandel des archetypischen Heldenbildes im modernen Marketing, archetypische Motive in erfolgreichen Werbespots, how archetyp...
Pätzmann, Jens
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011868093
Saved in:
4
Digital Content : Markenselbstbild vs. Markenwahrnehmung, Google Zukunftswerkstatt für KMU, Brand loyality towards quality and tabloid newspapers, Content Marketing: Michael Köckri...
Pätzmann, Jens
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011918348
Saved in:
5
Special Issue: maritime business logistics
Pang, Kelvin
(
ed.
);
Dinwoodie, John
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10012255769
Saved in:
6
Special Issue: shipping business strategy and risk management
Bulut, Emrah
(
ed.
);
Duru, Okan
(
ed.
);
Yip, Tsz Leung
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012255802
Saved in:
7
Special Issue: shipping investment and business management
Duru, Okan
(
ed.
);
Mileski, Joan P.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10012255693
Saved in:
8
Schwerpunkt Design : Service Design mit Augmented Reality, Streaming Services & Service Design?, Interview: Felix Stöckle, Prophet, kindgerechte Websites zum Aufbau von Kundenloyal...
Pätzmann, Jens
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011868089
Saved in:
9
Schwerpunkt E-Commerce : Place Branding in Baden-Württemberg, besser einkaufen durch Social Media?, Interview: Dr. Jesko Perrey, McKinsey, Pinterest-Marketing & SEO, social commerc...
Pätzmann, Jens
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011868062
Saved in:
10
Schwerpunkt Digital Marketing : Online Medienarbeit für Luxusmarken, online shops for drugstores, Interview: Dr. Peter Petermann, Carat, German online job boards, online surveys vs...
Pätzmann, Jens
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011868050
Saved in:
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