//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Emotion
Advertising effects
14
Werbewirkung
14
Consumer behaviour
13
Konsumentenverhalten
13
Advertising
9
Werbung
9
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
advertising
5
Brand
2
Computerspiel
2
Markenartikel
2
Markenimage
2
Neuroscience
2
Neurowissenschaften
2
Video game
2
socioeconomic status
2
AR marketing
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
COVID-19
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Communication
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Credibility
1
Decision
1
Decision theory
1
Deregulation
1
Deregulierung
1
Entscheidung
1
Entscheidungstheorie
1
more ...
less ...
Online availability
All
Free
Undetermined
17
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Bagozzi, Richard P.
1
Dimoka, Angelika
1
Ingendahl, Moritz
1
Isabella, Giuliana
1
Lourenço, Carlos Jorge da Silva
1
Meißner, Martin
1
Mädche, Alexander
1
Rauschnabel, Philipp A.
1
Verbeke, Willem J. M. I.
1
Vo, Khoi
1
Vogel, Tobias
1
Wänke, Michaela
1
Zanger, Vera
1
more ...
less ...
Published in...
All
Psychology & marketing
Cogent business & management
5
Journal of promotion management : innovations in planning and applied research
3
Business strategy and the environment
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
ERIM Report Series Reference
2
ERIM report series research in management
2
International journal of advertising : the review of marketing communications
2
International journal of business innovation and research : IJBIR
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer behaviour
2
Journal of risk and financial management : JRFM
2
Journal of vacation marketing
2
Naše gospodarstvo : NG
2
Pakistan journal of commerce and social sciences
2
Research paper series / Stanford Graduate School of Business
2
Stanford University Graduate School of Business Research Paper
2
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
2
Working paper series
2
Working paper series : WPS
2
Working papers / TSE : WP
2
APSA 2010 Annual Meeting Paper
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Arab economic and business journal
1
Argumenta oeconomica
1
BSE working paper : working papers
1
Business and Economic Research : BER
1
CESifo working papers
1
Central European business review : CEBR
1
Cogent economics & finance
1
Consumer behavior review : CBR
1
Discussion paper / Universität St. Gallen, Volkswirtschaftliche Abteilung ; School of Economics and Political Science, Department of Economics
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Economic and business review : EBR
1
European research studies
1
Fisher College of Business Working Paper
1
Global business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->