//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~isPartOf:"The Lahore journal of business"
~subject:"India"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
India
Brand image
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Markenimage
6
Beziehungsmarketing
4
Relationship marketing
4
Brand
3
Markenartikel
3
Brand loyalty
2
Markentreue
2
purchase intention
2
Advertising
1
Advertising effects
1
Beschwerdemanagement
1
Brand hate
1
Brand involvement
1
Brand positioning strategy
1
Complaint management
1
Customer integration
1
Emotion
1
Indien
1
Internet marketing
1
Jugendliche
1
Kundenintegration
1
Market orientation
1
Marketing management
1
Marketingmanagement
1
Meinung
1
Online-Marketing
1
Opinion
1
Pakistan
1
Perceived humor
1
Personality psychology
1
Persönlichkeitspsychologie
1
Werbewirkung
1
Werbung
1
Youth
1
more ...
less ...
Online availability
All
Free
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Shahid, Saad
1
Published in...
All
The Lahore journal of business
Cogent business & management
2
Pakistan journal of commerce and social sciences
2
Arab economic and business journal
1
Cogent economics & finance
1
Enlightening tourism : ET ; a pathmaking journal
1
International journal of business & management : IJoBM
1
Journal of innovation & knowledge : JIK
1
Marketing i menedžment innovacij : m&mi
1
Organizations and markets in emerging economies
1
Review of international business and strategy
1
The journal of brand management : an international journal
1
The journal of business and economic studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does the choice of brand positioning strategy matter in the creation of brand love? : the mediating role of brand positioning effectiveness
Shahid, Saad
- In:
The Lahore journal of business
8
(
2019
)
1
,
pp. 107-144
Persistent link: https://www.econbiz.de/10012299299
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->