//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand authenticity
1
Brand management
1
Consumer behaviour
1
Consumer engagement
1
Digital
1
Familie
1
Familienunternehmen
1
Family
1
Family business
1
Family firms
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social media
1
Social web
1
more ...
less ...
Online availability
All
Free
Undetermined
56
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ballerini, Jacopo
1
Bargoni, Augusto
1
Ferraris, Alberto
1
Vrontis, Demetris
1
Published in...
All
The journal of product & brand management
Cogent business & management
67
Journal of open innovation : technology, market, and complexity
54
Administrative Sciences : open access journal
28
European research studies
27
Journal of global information management
27
Internet policy review : journal on internet regulation
20
Journal of Asian finance, economics and business : JAFEB
18
Psychology & marketing
18
Journal of risk and financial management : JRFM
17
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Financial innovation : FIN
14
Marketing i menedžment innovacij : m&mi
14
Pakistan journal of commerce and social sciences
13
Future Business Journal
12
Management dynamics in the knowledge economy
12
Business & information systems engineering
10
Journal of business research : JBR
10
Journal of innovation & knowledge : JIK
10
Economies : open access journal
9
European journal of management and business economics : EJM&BE
9
International Journal of Financial Studies : open access journal
9
International journal of consumer studies
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Digital business
8
Expert journal of marketing
8
Journal of business economics and management
8
Journal of marketing
8
Asian journal of business and accounting : AJBA
7
Baltic Journal of Economic Studies
7
Decision analytics journal
7
Foundations of Management : the journal of Warsaw University of Technology
7
Global business and finance review
7
Italian journal of marketing : ITJM
7
Journal of Tourism, Heritage & Services Marketing : JTHSM
7
Journal of marketing and consumer behaviour in emerging markets
7
Journal of the Academy of Marketing Science
7
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
Amfiteatru economic : an economic and business research periodical
6
Entrepreneurial business and economics review : EBER
6
European research on management and business economics
6
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->