Sofka, Wolfgang; Zimmermann, Jörg - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2005
Globalization has led to exciting new business opportunities around the globe. Still, national and cultural boundaries have not evaporated into a "borderless world". Several studies have identified so-called liabilities of foreignness that arise from a lack of embeddedness and roots in the host...