Cuong Quoc Nguyen; Anh Minh-Tu Nguyen; Tran Phong Thi Thu - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-11
Cross-border e-commerce(CBEC) has created enormous economic benefits for consumers and vendors worldwide. Vietnamese Small and Medium-sized Enterprise (SMEs) can enhance their competitiveness and facilitate their integration into the global market via cross-border e-commerce adoption. This study...