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~accessRights:"free"
~language:"deu"
~person:"Burmann, Christoph"
~source:"econis"
~type_genre:"Working Paper"
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Beziehungsmarketing
6
Relationship marketing
6
Brand management
3
Customer value
3
Kundenwert
3
Markenführung
3
Shareholder Value
3
Shareholder value
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Theorie
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Austauschtheorie
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B-to-B-Marketing
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Brand image
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Business-to-business marketing
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Competence
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Firm performance
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Kompetenz
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Markenimage
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Marketing theory
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Burmann, Christoph
Oehler, Andreas
5
Helmig, Bernd
3
Tscheulin, Dieter K.
3
Bendel, Klaus
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Bruhn, Manfred
2
Enke, Margit
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Hundacker, Stefan
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Kreutzer, Ralf T.
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Leimstoll, Uwe
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Mayer-Vorfelder, Matthias
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Pfnür, Andreas
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Schnoor, Anje
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Walser, Konrad
2
Zaugg, Alexandra Daniela
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Adi, Daniel
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Alioski, Adrian
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Bayón, Tomás
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Becker, Jörg
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Destan, Caner
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Dietrich, Martin
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Eszler, Erwin
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Fließ, Sabine
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Frilling, Thomas
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Gedenk, Karen
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Gegner, Martin
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
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ECONIS (ZBW)
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1
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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2
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
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3
Markenführungskompetenzen : Handlungspotenziale einer identitätsbasierten Markenführung
Burmann, Christoph
;
Blinda, Lars
-
2006
Persistent link: https://www.econbiz.de/10003368193
Saved in:
4
Customer Equity Management in kontinuierlichen Dienstleistungen
Burmann, Christoph
;
Hunadacker, Stefan
-
2005
Persistent link: https://www.econbiz.de/10003260826
Saved in:
5
Customer Equity Management : Modellkonzeption zur wertorientierten Gestaltung des Beziehungsmarketings
Burmann, Christoph
;
Hundacker, Stefan
-
2003
Persistent link: https://www.econbiz.de/10002195752
Saved in:
6
Customer Equity Management bei kontinuierlichen Dienstleistungen : eine empirische Anwendung
Burmann, Christoph
;
Hundacker, Stefan
-
2003
Persistent link: https://www.econbiz.de/10002195763
Saved in:
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