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~accessRights:"free"
~language:"deu"
~person:"Burmann, Christoph"
~subject:"Electronic Commerce"
~subject:"Mobilkommunikation"
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Electronic Commerce
Mobilkommunikation
Beziehungsmarketing
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Customer value
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Burmann, Christoph
Sörries, Bernd
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Haucap, Justus
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Wernick, Christian
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Customer Equity Management in kontinuierlichen Dienstleistungen
Burmann, Christoph
;
Hunadacker, Stefan
-
2005
Persistent link: https://www.econbiz.de/10003260826
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Customer Equity Management bei kontinuierlichen Dienstleistungen : eine empirische Anwendung
Burmann, Christoph
;
Hundacker, Stefan
-
2003
Persistent link: https://www.econbiz.de/10002195763
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