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~accessRights:"free"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Estimation"
~type_genre:"Graue Literatur"
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ECONIS (ZBW)
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Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010485899
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Sales and consumer inventory
Hendel, Igal
;
Nevo, Aviv
-
2002
Persistent link: https://www.econbiz.de/10001683206
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3
Sales and consumer inventory
Hendel, Igal
;
Nevo, Aviv
-
2001
Persistent link: https://www.econbiz.de/10001626555
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