Moro, Sérgio; Cortez, Paulo; Laureano, Raul M. S. - Unidade de Investigação em Desenvolvimento … - 2013
to internal clients and their deposits to gather funds. This driver led to a demand for knowledge about client’s behavior … extract valuable knowledge from recent Portuguese bank telemarketing campaign data. Such approach was guided by the CRISP …. Overall, the Support Vector Machine obtained the best results and a sensitive analysis was applied to extract useful knowledge …