Mady, Khalid; Halim, Muhammad Abi Sofian Abdul; Omar, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-23
and customers to implement proactive environmental practices such as eco-innovation. While environmental pressures have … been extensively discussed in the literature as drivers of eco-innovation, empirical evidence on the influence of these … pressures on eco-innovation behaviour remains inconsistent. Therefore, the current study essentially aims to investigate the …