Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Alam, Syed Hasnain - In: Amfiteatru Economic 25 (2023) 62, pp. 265-282
The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase … Media Marketing and Brand Equity. The role of social media marketing efforts through Brand equity directly affects customer … equity: The role of social media marketing efforts through Brand equity has a direct significant effect on Purchase Intention …