Pfaff, Stefan M. - 2002 - [Elektronische Ressource]
been maintained. The core-product of a Sport-Event like a game of the German football league (DFL) is not limited to the …-created experiences are part of the product as well. Part 1 of the doctoral thesis reveals the theoretical background of the experience … primarily economically-, psychologically and sociologically-based. The experience economy model has been brought to a five-phase-marketing …