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~accessRights:"free"
~person:"Andersson, Svante"
~person:"Backhaus, Klaus"
~person:"Badrinarayanan, Vishag"
~person:"Bird, Anna"
~subject:"Brand management"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Case study"
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Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
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