//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~person:"Becker, Christian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
International marketing
2
Internationales Marketing
2
American
1
Amerikanisch
1
Brand image
1
Brand management
1
Cultural identity
1
Deutschland
1
Freizeitverhalten
1
Germany
1
Geschichte
1
International market segmentation
1
International marketing research
1
Internationale Marktforschung
1
Internationale Marktsegmentierung
1
Kultur
1
Kulturelle Identität
1
Leisure behaviour
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Marketingstrategie
1
Sport
1
Sports
1
Theorie
1
Theory
1
USA
1
United States
1
Verbraucherverhalten
1
more ...
less ...
Online availability
All
Free
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Hochschulschrift
1
Working Paper
1
Language
All
German
2
Author
All
Becker, Christian
Berman, Nicolas
5
Berthou, Antoine
5
Héricourt, Jérôme
5
Grudecka, Anna
4
Head, Keith
4
Mayer, Thierry
4
Brondoni, Silvio
3
Cleff, Thomas
3
Dayoub, Mariam
3
Fischer, Lena
3
Francisco, Manuela
3
Peters, Bettina
3
Roberts, Mark J.
3
Sohail, M. Sadiq
3
Volpe Martincus, Christian
3
Vuong, Van Anh
3
Walter, Nadine
3
Witek-Hajduk, Marzanna K.
3
Aspers, Patrik
2
Batra, Rajeev
2
Burmann, Christoph
2
Carballo, Jerónimo
2
Chu, Edward
2
Clement, Michel
2
Correa, Paulo
2
Cote, Joseph A.
2
Feinberg, Fred M.
2
Ghosh, Atish R.
2
Gnizy, Itzhak
2
Henningsen, Sina
2
Heuke, Rebecca
2
Horstmann, Ignatius J.
2
Maity, Dr.Arijit
2
Markusen, James R.
2
Omazić, Mislav Ante
2
Parsley, David C.
2
Schmitz, Christian
2
Sepúlveda, César
2
Shoham, Aviv
2
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
;
Becker, Christian
-
2009
Persistent link: https://www.econbiz.de/10009665199
Saved in:
2
Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA
Becker, Christian
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002411169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->