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~accessRights:"free"
~person:"Belz, Christian"
~person:"Beverland, Michael B."
~person:"Kumar, V."
~person:"Lilien, Gary L."
~person:"Pförtsch, Waldemar A."
~subject:"Direct marketing"
~subject:"Markenführung"
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Belz, Christian
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B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
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