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~accessRights:"free"
~person:"Binckebanck, Lars"
~subject:"Corporate social responsibility"
~type_genre:"Fallstudie"
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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CSR-Markenmanagement : Markenmodell und Best-Practice-Fälle am Beispiel der Bau- und Immobilienwirtschaft
Baumgarth, Carsten
;
Binckebanck, Lars
-
2011
factors for such CSR brands, and then proposes a model for CSR brand
management
with four integrated elements. An analysis of …
Persistent link: https://www.econbiz.de/10009744463
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