Mario, Talestre Maria do Carmo; Sette, Ricardo de Souza; … - In: Organizacoes Rurais e Agroindustriais/Rural and … 05 (2003) 1
Aiming to identify how marketing tools influence the coffee consumer’s purchasing behavior, a piece of marketing research with exploratory and descriptive analyses, of qualitative nature was accomplished. The survey was used, with structured questionnaires applied to 800 consumers (São Paulo,...