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~accessRights:"free"
~person:"Burmann, Christoph"
~person:"Gritsch, Stephanie"
~subject:"B-to-B-Marketing"
~type_genre:"Non-commercial literature"
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B-to-B-Marketing
Brand management
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Burmann, Christoph
Gritsch, Stephanie
Anderson, Stephen J.
1
Bartikowski, Boris
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Bausenwein, Julia
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Beckert, Walter
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Beuk, Frederik
1
Bongers, Franziska M.
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Jungmann, Steffen
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Krause, Juliane
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Kreutzer, Ralf T.
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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ECONIS (ZBW)
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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2
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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3
Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
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