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~accessRights:"free"
~person:"Burmann, Christoph"
~person:"Myers, Samantha"
~source:"econis"
~subject:"B-to-B-Marketing"
~type_genre:"Non-commercial literature"
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B-to-B-Marketing
Brand management
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Burmann, Christoph
Myers, Samantha
Anderson, Stephen J.
1
Bartikowski, Boris
1
Bausenwein, Julia
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Beckert, Walter
1
Beuk, Frederik
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Bongers, Franziska M.
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Kreutzer, Ralf T.
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Mojir, Navid
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Pförtsch, Waldemar A.
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Purle, Enrico
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Financial stability notes
1
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ECONIS (ZBW)
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COVID-19 and the transmission of shocks through domestic supply chains
McCann, Fergal
;
Myers, Samantha
-
2020
Persistent link: https://www.econbiz.de/10012219383
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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3
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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