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~accessRights:"free"
~person:"Burmann, Christoph"
~subject:"Automotive industry"
~subject:"B-to-B-Marketing"
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Automotive industry
B-to-B-Marketing
Brand management
32
Markenführung
32
Markenimage
28
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27
Deutschland
9
Germany
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Theorie
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Brand architecture
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Burmann, Christoph
Helper, Susan
8
Netessine, Serguei
7
Van Biesebroeck, Johannes
7
Svensson, Göran
6
Choudhary, Vivek
5
Felli, Leonardo
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Koenen, Johannes
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Krueger, Alan B.
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Pernot, Eli
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Roodhooft, Filip
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Sridhar, Shrihari
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Stahl, Konrad
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Bai, Jie
4
Barwick, Panle Jia
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Cao, Shengmao
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Caruana, Guillermo
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Einav, Liran
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Hasija, Sameer
4
Li, Shanjun
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Martin, Jennifer S.
4
Roehrich, Jens
4
Soliman, Mohammed
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Bellenger, Danny
3
Boubker, Omar
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Buchmann, Tobias
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Copeland, Adam
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Diekhof, Josefine
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Donada, Carole
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Dunn, Wendy E.
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Florio, Massimo
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Giunta, Anna
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Goolsbee, Austan
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Gounaris, Spiros
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Grewal, Rajdeep
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Hall, George J.
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Kilper, Heiderose
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Klier, Thomas
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
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ECONIS (ZBW)
4
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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2
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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3
Variantenvielfalt und Intramarkenimagekonfusion
Burmann, Christoph
;
Kohtes, Robert
-
2014
Persistent link: https://www.econbiz.de/10010480971
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4
Globale Markenführung in heterogenen Märkten : moderierte Wirkungsbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie
Burmann, Christoph
;
Stolle, Wulf
-
2008
Persistent link: https://www.econbiz.de/10009665204
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