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~accessRights:"free"
~person:"Burmann, Christoph"
~subject:"B-to-B-Marketing"
~subject:"Corporate culture"
~type_genre:"Non-commercial literature"
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Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Strategische Flexibilität - eine Frage der Markenidentität? : die Rolle der Markenidentität im Aufbau strategischer Flexibilität etablierter Unternehmen
Burmann, Christoph
;
Kradolfer, Nora
-
2019
Persistent link: https://www.econbiz.de/10012206002
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
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2009
Persistent link: https://www.econbiz.de/10009665197
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Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
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2017
Persistent link: https://www.econbiz.de/10011772453
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4
Innengerichtete, identitätsbasierte Führung von Dienstleistungsmarken
Burmann, Christoph
;
Maloney, Philip
-
2007
Persistent link: https://www.econbiz.de/10009665210
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