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~accessRights:"free"
~person:"Burmann, Christoph"
~subject:"B-to-B-Marketing"
~type_genre:"Non-commercial literature"
~type_genre:"Working Paper"
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B-to-B-Marketing
Brand management
32
Markenführung
32
Brand image
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Markenimage
27
Deutschland
9
Germany
9
Theorie
8
Theory
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Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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HR marketing
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Marketing management
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Marketingmanagement
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Personalmarketing
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Brand architecture
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Corporate Social Responsibility
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Corporate social responsibility
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Customer value
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Internet marketing
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Kundenwert
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Markenarchitektur
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Online-Marketing
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Bibliometrics
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Credibility
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Employee retention
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Marketingtheorie
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Mitarbeiterbindung
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Shareholder Value
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Shareholder value
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Business-to-business marketing
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Burmann, Christoph
Echtelt, Ferrie E. A. van
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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