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~accessRights:"free"
~person:"Burmann, Christoph"
~subject:"B-to-B-Marketing"
~type_genre:"Non-commercial literature"
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B-to-B-Marketing
Brand management
26
Markenführung
26
Brand image
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Markenimage
24
Theorie
8
Theory
8
Deutschland
7
Germany
7
Consumer behaviour
5
Konsumentenverhalten
5
Corporate Social Responsibility
4
Corporate social responsibility
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Beziehungsmarketing
3
Credibility
3
Employee retention
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Glaubwürdigkeit
3
HR marketing
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Mitarbeiterbindung
3
Online-Marketing
3
Personalmarketing
3
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Automotive industry
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Brand architecture
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Event-Marketing
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International marketing
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Internationales Marketing
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Kfz-Industrie
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Luxury goods
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Luxusgüter
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Burmann, Christoph
Anderson, Stephen J.
1
Bartikowski, Boris
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Bausenwein, Julia
1
Beckert, Walter
1
Beuk, Frederik
1
Bongers, Franziska M.
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Jungmann, Steffen
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Kankanhalli, Shreya
1
Kesselring, Birg
1
Kratz, Benedikt
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Krause, Juliane
1
Kreutzer, Ralf T.
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Linder, Christian
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McCann, Fergal
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Mojir, Navid
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Purle, Enrico
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Redler, Jörn
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Reuschel, Sven
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
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ECONIS (ZBW)
2
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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2
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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