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~accessRights:"free"
~person:"Burmann, Christoph"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Brand management
32
Markenführung
32
Markenimage
28
Brand image
27
Deutschland
9
Germany
9
Theorie
8
Theory
8
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
6
HR marketing
5
Marketing management
5
Marketingmanagement
5
Personalmarketing
5
Brand architecture
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer value
4
Internet marketing
4
Kundenwert
4
Markenarchitektur
4
Online-Marketing
4
Bibliometrics
3
Bibliometrie
3
Credibility
3
Employee retention
3
Glaubwürdigkeit
3
Marketing theory
3
Marketingtheorie
3
Mitarbeiterbindung
3
Shareholder Value
3
Shareholder value
3
Automotive industry
2
Brand loyalty
2
Business-to-business marketing
2
Corporate culture
2
Event marketing
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Burmann, Christoph
Svensson, Göran
6
Sridhar, Shrihari
5
Martin, Jennifer S.
4
Bellenger, Danny
3
Gounaris, Spiros
3
Grewal, Rajdeep
3
Koponen, Jonna
3
Mittal, Vikas
3
Roberts-Lombard, Mornay
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Rodríguez, Rocío
3
Schmitz, Christian
3
Schoenherr, Tobias
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Woźniak-Cichuta, Monika
3
Askarany, Davood
2
Bosukonda, Narendra
2
Brown, Brian
2
Dash, Mihir
2
Dow, Kevin
2
Echtelt, Ferrie E. A. van
2
Grohmann, Marcella Maria
2
Havaldar, Krishna K.
2
Hawaldar, Iqbal Thonse
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Helm, Roland
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Høgevold, Nils
2
Høgevold, Nils M.
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Johnston, Wesley James
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Joseph, Nympha
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Josephson, Brett
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Julkunen, Saara
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Kacker, Manish
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Kowalkowski, Christian
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Lee, Ju-Yeon
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Nedelea, Alexandru
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Netzer, Oded
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Nieuwlaat, Chantal
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Onofrei, George
2
Otero-Neira, Carmen
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Pavlou, Paul A.
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Reinartz, Werner J.
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
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ECONIS (ZBW)
2
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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2
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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