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~accessRights:"free"
~person:"Chou, Hsin-Hui"
~person:"Lehmann, Donald R."
~person:"Meffert, Heribert"
~person:"Patrzałek, Wanda"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketing theory
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Marketingtheorie
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Betriebliche Wertschöpfung
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Brand image
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Chou, Hsin-Hui
Lehmann, Donald R.
Meffert, Heribert
Patrzałek, Wanda
Grönroos, Christian
2
Ormrod, Robert P.
2
Alexander Joseph Ibnu Wibowo
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Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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Service business
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ECONIS (ZBW)
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Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
2
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
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