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~accessRights:"free"
~person:"Donkers, Bas"
~person:"Grönroos, Christian"
~person:"Lehmann, Donald R."
~person:"Meffert, Heribert"
~subject:"Beziehungsmarketing"
~type_genre:"Graue Literatur"
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Beziehungsmarketing
Marketing theory
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Marketingtheorie
4
Betriebliche Wertschöpfung
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Value creation
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Customer integration
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Dienstleistungsmarketing
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Kundenintegration
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Relationship marketing
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Services marketing
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Communication
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Kommunikation
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Marketing management
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Marketingmanagement
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Service-Dominant Logic
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Service-dominant logic
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Donkers, Bas
Grönroos, Christian
Lehmann, Donald R.
Meffert, Heribert
Ormrod, Robert P.
2
Burmann, Christoph
1
Finne, Åke
1
Katsifaraki, Georgia
1
Patrzałek, Wanda
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Ravald, Annika
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Wenske, Verena
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Svenska Handelshögskolan <Helsinki>
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ECONIS (ZBW)
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
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