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~accessRights:"free"
~person:"Foscht, Thomas"
~subject:"Brand"
~subject:"Markenimage"
~subject:"Satisfaction"
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A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
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