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Glynn, Mark S.
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Marketing integrativ erstellter Leistungen im
Business-to-Business
-Sektor
Weiber, Rolf
;
Gabriel, Lorenz
;
Morgen, Julian
;
Nguyen, Mi
-
2021
-
2. Auflage
Persistent link: https://www.econbiz.de/10012939815
Saved in:
2
Informationsgewinnung im
Business-to-Business
-Marketing : Grundlagen der Marktforschung
Weiber, Rolf
;
Jacob, Frank
-
2000
-
2. Auflage
Persistent link: https://www.econbiz.de/10012939743
Saved in:
3
An application of Keller’s Brand Equity Model in a B2B context
Kuhn, Kerri-Ann
;
Alpert, Frank
;
Pope, Nigek K. Ll.
-
2010
industrial markets remains under-researched. Many
business-to-business
(B2B) strategists have claimed brand-building belongs in …
Persistent link: https://www.econbiz.de/10009438301
Saved in:
4
An application of Keller?s brand equity model in a B2B context
Kuhn, Kerri-Ann
;
Alpert, F.
;
Pope, N.
-
2008
Purpose ? The importance of branding in industrial contexts has increased, yet a comprehensive model of
business-to-business
…
Persistent link: https://www.econbiz.de/10009483370
Saved in:
5
Applying Keller’s brand equity model in a B2B context : limitations and an empirical test
Kuhn, Kerri-Ann
;
Alpert, F.
-
2004
It has been recognised that brands play a role in industrial markets, but to date a comprehensive model of
business-to-business
…
Persistent link: https://www.econbiz.de/10009438143
Saved in:
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