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~accessRights:"free"
~person:"Grönroos, Christian"
~person:"Lehmann, Donald R."
~person:"Meffert, Heribert"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketing theory
5
Marketingtheorie
5
Betriebliche Wertschöpfung
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Value creation
3
Customer integration
2
Dienstleistungsmarketing
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Kundenintegration
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Services marketing
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Communication
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Kommunikation
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Marketing management
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Marketingmanagement
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Service-Dominant Logic
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Grönroos, Christian
Lehmann, Donald R.
Meffert, Heribert
Ormrod, Robert P.
2
Alexander Joseph Ibnu Wibowo
1
Alexander, Matthew
1
Bradshaw, Alan
1
Budi Suharjo
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Burmann, Christoph
1
Chou, Hsin-Hui
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Dieck, M. Claudia tom
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Donkers, Bas
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Drengner, Jan
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Finne, Åke
1
Fisher, Robert
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Gaurav, Kunal
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Gaus, Hansjörg
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Gregoire, Yany
1
Gummerus, Johanna
1
Hahn, Carsten H.
1
Han, Dai-in Danny
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Herrmann, Andreas
1
Huang, Chao-Chin
1
Huber, Frank
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Jahn, Steffen
1
Johnson, Michael D.
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Katsifaraki, Georgia
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Komulainen, Hanna
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Kowalkowski, Christian
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Kwon, Wooseok
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Lamberti, Lucio
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Langerak, Fred
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Mainela, Tuija
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Makkonen, Hannu
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Paladino, Angela
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Patrzałek, Wanda
1
Pongsakornrungsilp, Siwarit
1
Ravald, Annika
1
Römhild, Julia
1
Schroeder, Jonathan E.
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Simanjuntak, Megawati
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Tu, Pei-Yun
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Svenska Handelshögskolan <Helsinki>
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ECONIS (ZBW)
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
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2
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
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