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~accessRights:"free"
~person:"Grewal, Dhruv"
~person:"Huber, Frank"
~person:"Trachter, Nicholas"
~subject:"Consumer behaviour"
~type:"article"
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You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
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